Ford Lawn Tractors: OEM Strategy & Legacy
Ford's unexpected foray into the lawn tractor market, and its equally unexpected exit, offers a compelling case study in OEM partnerships and strategic decision-making. While not a household name in lawn care like John Deere or Toro, Ford's brief but intriguing involvement reveals valuable lessons about market entry, brand management, and the complexities of outsourcing manufacturing. For more on Ford tractors, check out this useful resource. This analysis explores Ford's OEM strategy, its successes and failures, the ultimate divestment to Fiat, and the lasting implications for the industry....